Note: businesses have to take note that there is a customer care window in which user-initiated conversations (service conversations) will end 24 hours after the last message your customers sent. For this type of conversation, businesses can send free-form messages instead of just template messages. This means that the customer is the one who sent your business a message first. User-initiated conversation/service conversationĪ user-initiated conversation, which is now identified as a service conversation, is a conversation that begins when messages are sent to reply to customers. Similarly, the rates for these categories vary by market. The latter will be further broken down into subcategories. In 20234, conversations are still charged according to the two categories divided, which are user-initiated and business-initiated conversations. Since WhatsApp has such a massive pool of users worldwide (2.78 billion users as of 2023!), businesses can utilize WhatsApp links to make it easier for customers to contact them, and use a WhatsApp Manager to better manage the surge in conversations! Introduction to the official WhatsApp Business APIįollowing WhatsApp's announcement of a new pricing model in Feb 2022, switching from notification-based to conversation-based, pricing updates have once again been released to commence on the 1st of June 2023. Users are strongly encouraged to partner with official WhatsApp Business Solution Providers (BSP) that are messaging experts in the field of enterprise businesses and customer communications, for example, SleekFlow, 360dialog, and Twilio to connect with customers via WhatsApp. WhatsApp Business API, also known as the WhatsApp Business Platform, is a messaging solution tailored for businesses to effectively improve communication, marketing, and sales. ![]() Check out the WhatsApp Business API pricing and its billing process here. Interested in using WhatsApp for your business? It’s not that complicated! We have put together a complete guide to show you how. ![]() While the WhatsApp Business App is still free to download, every WhatsApp Business API account has a fee charged per conversation and the pricing varies depending on the country. Its popularity across the world has successfully attracted businesses to incorporate its useful features for customer engagement, marketing, and sales. ![]() WhatsApp Business generated $123k in revenue worldwide as of October 2023.
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